Context
Medusa Travel is a young travel agency that organizes exciting trips full of adventure, discovery, and fun all around the world. A colorful world full of flavors, experiences, and emotions calls out to be explored.
That’s why the brand’s Visual Identity concept is playful and relaxed in spirit. The core element of the identity is the vibrant, colorful “Medusa Brand Stickers”, which the client can use freely, layering and overlapping them to create colorful collages across various touchpoints of the brand.
The inspiration for this simple and playful Visual System comes directly from the streets and landmarks where travelers often leave their mark in the form of placing stickers on electrical boxes, streetlights, or garage doors.
