Dirt Omen Logo placed on the dirt in the forrest
Jakub Vencl, a professional Mountain Biker, decided to launch a clothing line called Dirt Omen, for which he needed to create a logo and design the products for his first collection.

Jakub loves to ride his bike with metal tunes in his ear, therefore we created a custom logotype inspired by the logos of heavy metal bands. Custom-made letters in the logotype have their own voice, so the logotype is easily recognizable. Also provides a lot of possibilities for usage with different textures, patterns, or photos. 

Sketch process creating Dirt Omen logo, hand-drawn with pencil on a paper
Dirt Omen logo in flames over the burnt wood background
Dirt Omen geometry and construction of the logo
Dirt Omen bike gloves with dark forrest texture and logo
Dirt Omen signature tee with Jakub Vencl no hand transfer over the ramp
Dirt Omen basic baseball tee with D logo on chest and full logotype on the back
Dirt Omen black socks with white logo and stripes
Photography: Matúš Granec, Jakub Vencl

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