![Dirt Omen Logo placed on the dirt in the forrest](https://cdn.myportfolio.com/722de829-7c94-4e5d-a2f6-04316e1dafd5/3ad07b0d-bba9-4289-b7ed-e89463e79885_rw_1920.png?h=a947de956df784f1740cd92c32feba15)
Jakub Vencl, a professional Mountain Biker, decided to launch a clothing line called Dirt Omen, for which he needed to create a logo and design the products for his first collection.
Jakub loves to ride his bike with metal tunes in his ear, therefore we created a custom logotype inspired by the logos of heavy metal bands. Custom-made letters in the logotype have their own voice, so the logotype is easily recognizable. Also provides a lot of possibilities for usage with different textures, patterns, or photos.
![Sketch process creating Dirt Omen logo, hand-drawn with pencil on a paper](https://cdn.myportfolio.com/722de829-7c94-4e5d-a2f6-04316e1dafd5/7c0d8e1f-dd52-413f-8cdb-533abbe0c15d_rw_1920.png?h=ea5dc47d6ca90a7b1542fab4bc629c63)
![](https://cdn.myportfolio.com/722de829-7c94-4e5d-a2f6-04316e1dafd5/2baaf2c2-82bf-4652-897e-5d6c1dc928b5_rw_1200.png?h=35159ad4ddde2d800af3c2728f6f10d8)
![](https://cdn.myportfolio.com/722de829-7c94-4e5d-a2f6-04316e1dafd5/0b788190-8b56-463a-8fdc-7b50f4eecd50_rw_1200.png?h=ecfd7ecf01e6209ac0abc5df86f4b1f6)
![Dirt Omen logo in flames over the burnt wood background](https://cdn.myportfolio.com/722de829-7c94-4e5d-a2f6-04316e1dafd5/24fd4d54-89de-4aa0-a2f8-6d3130861999_rw_1920.png?h=14aedd308f70ee5ebdf3880297636b30)
![](https://cdn.myportfolio.com/722de829-7c94-4e5d-a2f6-04316e1dafd5/c0de9957-6cf5-4f25-ac72-1ecd952bf776_rw_1200.png?h=268f97f7b01b9f3399400a810dbb8f46)
![](https://cdn.myportfolio.com/722de829-7c94-4e5d-a2f6-04316e1dafd5/d723717e-a82a-403b-8fad-4d0a4ef3964d_rw_1200.png?h=d60713226039da9ce171910ec0fc6035)
![](https://cdn.myportfolio.com/722de829-7c94-4e5d-a2f6-04316e1dafd5/5d865d0f-506e-428d-a32e-7a0eb915b632_rw_1200.png?h=8f4cea8b9a40d8a7dd3b0db73ea61ed0)
![Dirt Omen geometry and construction of the logo](https://cdn.myportfolio.com/722de829-7c94-4e5d-a2f6-04316e1dafd5/10c0d6fe-91e2-4dd5-91fc-ab856f20f495_rw_1920.png?h=37f1ab9b872ca113007e71fd4ae2ec06)
![Dirt Omen bike gloves with dark forrest texture and logo](https://cdn.myportfolio.com/722de829-7c94-4e5d-a2f6-04316e1dafd5/cf76e000-5070-4aa7-9a4c-2089f1ff424e_rw_1920.png?h=04998d74cf775e5fa2d02dd74fdfb27a)
![](https://cdn.myportfolio.com/722de829-7c94-4e5d-a2f6-04316e1dafd5/75e426d3-bf20-42f1-b135-09689982c50d_rw_1920.png?h=ce7eb5b9709b15ee5e7a416408479146)
![](https://cdn.myportfolio.com/722de829-7c94-4e5d-a2f6-04316e1dafd5/cb0a0cb4-9be2-41d6-824a-5c62a1849cef_rw_1200.png?h=fe8670e92df609ea715dcf35b7eb77ee)
![Dirt Omen signature tee with Jakub Vencl no hand transfer over the ramp](https://cdn.myportfolio.com/722de829-7c94-4e5d-a2f6-04316e1dafd5/8c0d3b05-8332-4b1a-8b0e-965607541c23_rw_1920.png?h=cf2427dd002121a822a02a11b377c7a1)
![](https://cdn.myportfolio.com/722de829-7c94-4e5d-a2f6-04316e1dafd5/12ee8121-4f74-405a-80a0-4b852d4ccd6a_rw_1200.png?h=8a9af650a6c7366430341c388618f8e7)
![](https://cdn.myportfolio.com/722de829-7c94-4e5d-a2f6-04316e1dafd5/7e2d984d-bae3-45fe-9361-dea2bdfebd3b_rw_1200.png?h=035f8cdaf4a616b65d016b16eed65d68)
![Dirt Omen basic baseball tee with D logo on chest and full logotype on the back](https://cdn.myportfolio.com/722de829-7c94-4e5d-a2f6-04316e1dafd5/043215d7-42b3-4778-b62d-304a6eff0c46_rw_1920.png?h=781ea4c808f5c9f50758f479b73c4ce8)
![](https://cdn.myportfolio.com/722de829-7c94-4e5d-a2f6-04316e1dafd5/9092b630-2dcf-47c0-b0c3-9cdf5e8641ed_rw_1200.png?h=8262185763a6844458e1eb919e0bf72a)
![](https://cdn.myportfolio.com/722de829-7c94-4e5d-a2f6-04316e1dafd5/640ed6e7-e05d-4aca-a499-c78ff3cba2e9_rw_1200.png?h=e12b93abede01c4d3aac6316f4b4f996)
![Dirt Omen black socks with white logo and stripes](https://cdn.myportfolio.com/722de829-7c94-4e5d-a2f6-04316e1dafd5/de1bae5e-923a-40eb-a0b1-b71151bdcd1a_rw_1920.png?h=d56a0ace7c3940c775df97f23568a14c)
![](https://cdn.myportfolio.com/722de829-7c94-4e5d-a2f6-04316e1dafd5/47d45b74-4653-45be-aa8f-2283066c2c4d_rw_1920.png?h=f52f3127eeae95afbb1baa197571829b)
![](https://cdn.myportfolio.com/722de829-7c94-4e5d-a2f6-04316e1dafd5/61aa7fee-ba44-4ba9-b69c-a78c943c7096_rw_1200.png?h=beb3e0aeb352e75afa4dc23731904e43)
Photography: Matúš Granec, Jakub Vencl