![Main visual of visual identity for TEDxBratislava 2023](https://cdn.myportfolio.com/722de829-7c94-4e5d-a2f6-04316e1dafd5/2ec8bfca-e0df-4c05-a90d-a3c1b19fddb3_rw_1920.png?h=14952007876d0d16df343bd10e713a91)
Context
TEDxBratislava is a popular day-long event, full of inspiration, great people, and ideas worth sharing. This year’s 13th edition was exceptional in that it didn’t take place on a dark theatre stage as in previous years but in the well-lit atrium of the newly renovated Slovak National Gallery. Therefore, this year's claim sounds “from darkness to light”, which not only reminds us of this change but also metaphorically expresses a path toward a more positive future.
In this case, I created a simple modular visual identity system, in which the black&white gradient plays the main role. This gradient serves as a main building block with which I’m creating various compositions and illustrations. These black&white compositions are complemented by rich red areas with the claim and other important information. This simple and effective visual identity system is very flexible and provides a lot of possibilities for creation of materials across various sizes and formats without losing visual consistency.
Graphic Design | Branding | Visual Identity System | Printed Materials | Animation
![](https://cdn.myportfolio.com/722de829-7c94-4e5d-a2f6-04316e1dafd5/d4616822-8c83-4aaf-b244-fddcac3de87d_rw_1920.png?h=6f3d2fd051b29f21aaa4808c7d925d77)
![Explication of visual identity & claim concept](https://cdn.myportfolio.com/722de829-7c94-4e5d-a2f6-04316e1dafd5/6abb36b7-d6f7-4ce1-8954-97eb10921a25_rw_1920.png?h=3f7dc0c6dc946cf52a5a3eedce96c154)
![Typography used in TEDxBratislava 2023 Visual identity](https://cdn.myportfolio.com/722de829-7c94-4e5d-a2f6-04316e1dafd5/735a638f-5291-4783-8990-7b89157a3505_rw_1920.png?h=c8953ab93a8b2461e27f36a923d174e8)
![Gradient compositions for TEDxBratislava 2023 Visual Identity](https://cdn.myportfolio.com/722de829-7c94-4e5d-a2f6-04316e1dafd5/f9cb3833-2737-47fd-ac13-3e3e65489787_rw_1200.png?h=7516f20984b8fc79736e57225b1dabbe)
![Gradient compositions for TEDxBratislava 2023 Visual Identity](https://cdn.myportfolio.com/722de829-7c94-4e5d-a2f6-04316e1dafd5/c651d777-0433-4172-8eb1-89878062dc8e_rw_1200.png?h=f8e86294db6d0ab14021c0ef8426ad48)
![Gradient compositions for TEDxBratislava 2023 Visual Identity](https://cdn.myportfolio.com/722de829-7c94-4e5d-a2f6-04316e1dafd5/5fcdc036-9799-42a2-bc42-de7c09a2a920_rw_1200.png?h=5a589534b1e58397d71e9cbc8cd810e0)
![Gradient compositions for TEDxBratislava 2023 Visual Identity](https://cdn.myportfolio.com/722de829-7c94-4e5d-a2f6-04316e1dafd5/d8b340be-24cb-4d13-84df-e18f5c4f7e00_rw_1200.png?h=0f8acbdc7b4bd65352a751d7d7d5bed2)
![Gradient illustration with claim](https://cdn.myportfolio.com/722de829-7c94-4e5d-a2f6-04316e1dafd5/82e2b3c9-e2c4-45c0-9719-6768ae98ea6e_rw_1920.png?h=cc41209a218c65c5ffb76e14ba9111b8)
![Citylight advertising for TEDxBratislava 2023 Visual Identity](https://cdn.myportfolio.com/722de829-7c94-4e5d-a2f6-04316e1dafd5/886727a9-6be6-44e8-bed4-679c51f9b50f_rw_1920.gif?h=a9f4b8e9cddd2e02c3a3ff4ac3664676)
![Quote of Denisa Šulcová, the one of the speaker of TEDxBratislava 2023](https://cdn.myportfolio.com/722de829-7c94-4e5d-a2f6-04316e1dafd5/5b317eb9-4d6e-495e-9a6a-94451e3e2718_rw_1920.png?h=fe9d54c0daa24d1a0a4aea00e8524704)
![Gradient illustration for TEDxBratislava 2023 Visual Identity](https://cdn.myportfolio.com/722de829-7c94-4e5d-a2f6-04316e1dafd5/9dee8079-f39a-414f-ad44-87beeec4a881_rw_1200.png?h=8a0ddd41e3367d763d310d387b77c096)
![](https://cdn.myportfolio.com/722de829-7c94-4e5d-a2f6-04316e1dafd5/ee8b3bdc-8119-4e9a-8db0-55ebc3054e23_rw_1200.gif?h=e5a3311f4d9d46d35746fee710b8c407)
![Printed gift card for TEDxBratislava 2023 Visual Identity](https://cdn.myportfolio.com/722de829-7c94-4e5d-a2f6-04316e1dafd5/7cefc9d6-463d-4f00-8ad0-8742cddc886b_rw_1920.png?h=4d93bb5c73fe151629ffffc00ec3883a)
![Name tag for TEDxBratislava 2023 Visual Identity](https://cdn.myportfolio.com/722de829-7c94-4e5d-a2f6-04316e1dafd5/51b0dfd8-6b0b-407e-9b68-1291be6e5771_rw_1200.png?h=707b356b038907ff6ab3a1f8273f441a)
![Name tag for TEDxBratislava 2023 Visual Identity](https://cdn.myportfolio.com/722de829-7c94-4e5d-a2f6-04316e1dafd5/4e53616a-324f-4901-a628-d92bb5270746_rw_1200.png?h=b2898e3c704d5304d29700abbcf535f7)
![Name tag for TEDxBratislava 2023 Visual Identity](https://cdn.myportfolio.com/722de829-7c94-4e5d-a2f6-04316e1dafd5/db143e25-1adf-4d57-9cfb-933ca3288580_rw_1200.png?h=0bd21e6db6eb33c6a05ac28788f4ed89)
![Name tag for TEDxBratislava 2023 Visual Identity](https://cdn.myportfolio.com/722de829-7c94-4e5d-a2f6-04316e1dafd5/b38081e1-d37f-42cf-b7e5-37fab08171dd_rw_1200.png?h=dc66ec49c4e445bc1023190fb6c92741)
![The photo of printed name tag for TEDxBratislava 2023 Visual Identity](https://cdn.myportfolio.com/722de829-7c94-4e5d-a2f6-04316e1dafd5/8a79e840-032b-4abe-841e-e094f59d08aa_rw_1920.png?h=f2b2b395ce702b76fd0e2174de149a2b)
![The photo of event map for TEDxBratislava 2023 Visual Identity](https://cdn.myportfolio.com/722de829-7c94-4e5d-a2f6-04316e1dafd5/b2eaecdb-11e1-4ed0-b275-e3bf91eff461_rw_1920.png?h=7308daa3b1d561f16996f31211655269)
![The illustration of event map for TEDxBratislava 2023 Visual Identity](https://cdn.myportfolio.com/722de829-7c94-4e5d-a2f6-04316e1dafd5/3f73f64e-eebd-4060-bcc7-897fbb96296c_rw_1920.png?h=e10693f160f29ac0be9d899792f454fb)
![Letterhead design for TEDxBratislava 2023 Visual Identity](https://cdn.myportfolio.com/722de829-7c94-4e5d-a2f6-04316e1dafd5/298cb607-2117-496f-a28c-8fefe929bb10_rw_1920.png?h=09e3e55e86cd3013a3ffab96991ab2d9)
![Ticket design for TEDxBratislava 2023 Visual Identity](https://cdn.myportfolio.com/722de829-7c94-4e5d-a2f6-04316e1dafd5/8b34a279-e3d4-45ee-9221-c52a9a071ef3_rw_1200.png?h=ce0df87cb06de812fc32107a132c9168)
![Website banner for TEDxBratislava 2023 Visual Identity](https://cdn.myportfolio.com/722de829-7c94-4e5d-a2f6-04316e1dafd5/4abd1759-81a8-4806-a1a3-757917ebe11d_rw_1200.png?h=a8c5892b9b25ed4affbb8779afdccc3b)
![Tetris animation for TEDxBratislava 2023 Visual Identity](https://cdn.myportfolio.com/722de829-7c94-4e5d-a2f6-04316e1dafd5/e9900e9d-094c-41d9-9397-f3760a9cbf5c_rw_1920.gif?h=78b569a7a7bd3298a7db75853da7b171)
![The photo of printed brochures for TEDxBratislava 2023 Visual Identity](https://cdn.myportfolio.com/722de829-7c94-4e5d-a2f6-04316e1dafd5/f781b417-95d1-4a81-b148-786f3462776f_rw_1200.png?h=e300112f411473d55afff87c24bdc65a)
![The photo of open brochure for TEDxBratislava 2023 Visual Identity](https://cdn.myportfolio.com/722de829-7c94-4e5d-a2f6-04316e1dafd5/b85e5638-ad62-418c-8a18-48a30dce7990_rw_1200.png?h=ce87adfea0971d535d5504c9fed34c29)
![The stop-motion animation of brochure layout for TEDxBratislava 2023 Visual Identity](https://cdn.myportfolio.com/722de829-7c94-4e5d-a2f6-04316e1dafd5/6a5cbb86-10bc-4c15-a47b-cdb87bcd9bbd_rw_1200.gif?h=cf6ba90cae00e0b155aba309eae3ae59)
Video intro
Photography © Jakub Kovalik - event, and Jakub Majerčiak - printed materials.
Also special thanks to everyone from TEDxBratislava team for the great cooperation!