Context
Amazonika (originally "Medicinal herbs from the Amazon") is an online store providing premium herbal tea, coffee, and food supplements from Latin America. The company aimed to update its brand strategy, to appeal to the new target audiences. My solution was therefore create a new memorable brand name, with a modern visual identity.
Visual Identity | Branding | Naming
The inspiration for the logo and identity comes from the remains of the Mayan Civilization, found in the Amazonian rainforests.
Therefore the main element of the identity is a grid-based custom logotype, which reflects the beauty of the ancient stone carvings and patterns.
